commentary

That little summary didn't really do the concept good. Here's what I submitted. Nobody liked it.

Results May Vary

Open on an exterior shot of a corner bar from across the street. It is late afternoon, early evening in an upscale neighborhood. An average-looking guy enters the bar. He is dressed semi-casually, like he has just gotten off of work.

Cut to interior of bar. He is the only customer in the bar we can see. The average-looking guy walks up to the counter. He sits down and orders a Sam Adams.

Close-up of several bottles of Sam Adams in an ice bin behind the bar counter. The bartender reaches in and pulls out a bottle.

A quick shot of the bartender removing the bottle cap. From this shot we can see that he is sizing up the customer.

Cut back to a medium shot of the average-looking guy sitting at one of the bar stools. We are looking directly at him across the bar. We stay on this camera angle. From off-camera, the bartender places the bottle in front of the customer.

Almost immediately, an attractive woman sits down on the left side of the guy. She is seductive and mentions how much she likes Sam Adams. The guy is perplexed - being hit on instantly by a ravishing beauty has never happened to him before. As he begins his reply, he is interrupted by another attractive woman who almost leaps into the stool on his right. "I want to have sex with you," she says.

"What?" the guy asks, startled.

"Hey - he's mine," the first woman says. "I saw him first!"

"Too bad," the second woman replies. "I'm going to have sex with him."

The first woman stands up. "No - I'm going to have sex with him!"

The second woman lunges at the first woman and tackles her. They fall below the counter, where the camera cannot see them. The guy looks down in shock.

Cut to product shot. After a second, "Results May Vary" is superimposed over the bottle.

Cut to another man entering the bar. He steps up to the counter and orders "One Sam Adams". The first woman's hand grabs the countertop and she pulls her head up. Her hair is in disarray. She smiles and tries to sweetly say, "Hi."

Commercial ends.

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